HOW IT ALL STARTED
Neoptolemos, our founder, and our guiding light with his 40 years of experience in the food industry, brought us all together in the summer of 2017 in order to create what was to become ‘NEO Fine Foods’, a collection of the most authentic and wonderful foods that Greece has to offer. One year later, ‘NEO the Greek Selection’ launched a range of 29 wholesome and incredibly versatile foods, carefully sourced from purveyors and artisans from around Greece, each selected for its fine ingredients, great quality and taste.
There was a fair amount of Greek tradition in the way we all grew up, but there is also the fact that we all chose to leave the familiar behind, to travel and to live in other countries, to discover and learn things that were completely new. This ‘stay true to your roots, but always move forward with purpose and integrity’ philosophy is what drives our team and the NEO brand.
THE GREEK WAY
Being involved in the creation of NEO was for everyone a career path on which we felt very much at home. This was not only due to our love affair with good food, but also due to a shared belief that the Greek way of cooking and eating just makes good sense.
What makes Greek cuisine so special is that it does not only tell the story of the past; it is, actually, very much about the present. Cooking and eating ‘like a Greek’ means being open to different cultures and culinary traditions, mixing the common with the new and exotic, and never making a white cabbage salad in spring or asking for fresh peaches in December. Above all, it means feasting on beautiful food made with pure, fresh ingredients and sharing your table with people that warm your heart and lift your spirits.
We would like to say many thank yous to Marina Boutari, for her precious guidance and support in the Commercial sector and for working with us in order to bring our products to market, Pierre, Jen, Alexia and all the people at Leon Design Agency, for their infinite creativity and for designing a visual identity that we truly love, Tina Webb for her always impeccable food styling and Dimitris Poupalos for his beautiful and dramatic food photography and portraits.
Thank you all!
The best is yet to come!